About us

Our story

Ammi provides new and expectant parents with affordable, easy access to a variety of parent/infant experts through a range of offline and online formats including workshops, mental health programs (currently in development).

Ammi was born from our personal frustration for the lack of support and expertise that we experienced as mothers of new born children. After connecting with dozens of other new parents, we know our experience is not unique.

It is our mission to empower parents with information, support and community to make this new chapter of their lives easier.

Priyanka Mahajan

Founder • LinkedIn

Priyanka is a former strategy consultant and business development professional. She resigned from her last corporate role in 2020 after significant life events to focus her career on mission based ventures.

She then joined Zinc Venture Capital as entrepreneur in residence, where she focused on perinatal mental health and the concept for Ammi was hatched.

As a mum of two with no support network or access to expertise, she struggled as a new parent and feels passionately about supporting other new parents as they embark on their parenting journey.

Martin Sandhu

Advisor, Part-time CTO • LinkedIn

Martin is the CEO and founder of nuom, a digital agency on a mission to solve some of the world’s most pressing healthcare problems, through insight-led product design and development.

Martin and his team are contributing to the technical and design elements of Ammi's mental health platform.

Leah Chowdhry

Board Advisor • LinkedIn

Leah is the CEO of the award-winning mobile childcare company, Pop up Party and Play. She has a passion for supporting working parents, children and the community.

Leah is supporting Ammi with her expertise on operations and early stage company building.

Jo Wall

Contributor • Website

Jo Wall is an occupational therapist based in Hamilton, New Zealand, with over 20 years working in the health sector.

Jo uses Acceptance and Commitment Therapy (ACT), a mindfulness-based cognitive therapy, and has a special interest in using this modality in the perinatal context.

Jo is helping develop Ammi's unique, evidence-based mental health platform.

Dr. Shiloh Eastin

Contributor • LinkedIn

Dr. Shiloh Eastin is a perinatal psychologist at Columbia University Irving Medical Center in New York. She is passionate about helping new parents become their best selves by identifying the kind of parent they want to be and how to get there.

She is contributing to the design and content of Ammi's mental health platform.

Brionna Butz

Contributor • LinkedIn

Brionna is a clinical therapy intern at Perinatal Support Washington while completing her Master's degree in Mental Health Counseling at Bastyr University in Seattle, Washington.

She is supporting the content and administrative activities related to the development of Ammi's mental health platform.

Dr. Shiri Lejay

Contributor • LinkedIn

Shiri is a Specialist Paediatrician with 17 years of experience working in the NHS. Shiri cares about educating new parents with basic, important, factual information, and to empower new parents to trust their instincts when it comes to their infants’ health.

She regularly runs many of Ammi's infant health workshops.